To drive awareness of their new thriller drama, Absentia, Corus & Showcase turned to the medium known for effectively reaching the masses, Out-of-home. A first of its kind for Showcase, the synced advertising domination took over digital and static assets at Yonge-Dundas Square, Canada’s busiest intersection.The custom and eerie creative evoked the feeling of fear and danger, peaking interest and enthralling audiences at the Square.

With larger-than-life displays showcasing visually bold creative, the entire campaign generated over 140M impressions driving out-of-home audiences to tune-in to the series.