To promote their film, The Greatest Showman, 20th Century Fox brought the grandeur of the circus to the one and only, Union Station! Taking over digital assets and activation spaces, with brand ambassadors and live circus performers, the campaign delivered mesmerizing feats that dazzled audiences, while showcasing the splendor of the film. The show-stopping campaign saw leaps and bounds with the results
– nearly 3 million media impression
– 100,000 activation impressions
– 40,000 performer interactions
– handing out 9,000 playbill postcards
proving how out-of-home can provide quite the spectacle.