To promote their new formula, P&G’s Olay Daily Facials wanted to deliver big impact and engage their target audiences in meaningful ways. Strategically leveraging mall media close to point of sale and unmissable digital screens at Yonge-Dundas Square, P&G was able to reach audiences at key times and places, moments before purchase activity. The campaign used the power of OOH and mobile, by retargeting campaign audiences with mobile ads at influential moments, keeping Olay top of mind.
The campaign drove impressive results, over 7.7 million in-mall impressions and nearly 20,000 CTR, while generating valuable insights about Olay consumers; revealing the true beauty of Out-of-Home and mobile together.