Playing on their ever increasingly imaginative Out-of-Home creative, Fallsview Casino designed a spectacular billboard to get the attention of audiences at Yonge-Dundas Square. Using massive 3D props and life-size mannequins with unique personalities, Fallsview played on the idea of attracting all things fun. The campaign strategically added props to the “fun magnet” at three different stages, creating an experience from initial install to final build. The variety of fun pieces attracted attention and let audiences know, you can bet on a good time at Fallsview Casino.