If you have a beard, Just For men wanted to introduce you to their “Best Beard Care Ever” at Union Station. The hyper-targeted campaign leveraged the first-of-its-kind installation, integrating facial-hair-recognition camera technology into an interactive digital board. Using Artificial Intelligence, the interactive display detected any beard from any angle, showing over 10,000 bearded men surprising and humorous compliments. The one-to-one engagement proved to be a massive success:
– 61% consideration, lift of 10% (for those exposed to campaign in Toronto & Montreal)
– 75% aided awareness vs. 32% benchmark (for new product launches)
– Just for Men became the #1 beard care brand (for awareness and consideration in across Toronto & Montreal – In just four weeks)
A strapping out-of-home campaign that helped unkempt beards look their best!