Branded Cities and Cadillac Fairview on a roll with new digital mall media launches

Branded Cities and Cadillac Fairview (CF) continue to ramp up mall media installations with new digital directories in premier Toronto malls, CF Markville Mall and CF Fairview Mall. The installations are the 8th and 9th properties to see new digital assets in 2018.

CF Markville Mall and CF Fairview Mall will house nine and twelve new digital directories respectively. The new assets offer advertisers mass reach and coverage throughout the mall with ten-second ad spots throughout a two-minute loop. Digital directories are equipped with robust digital capabilities that allow brands to connect and engage with active shoppers, including social media live feeds, real-time conditional triggers, and tailored content for targeted audiences.

CF Markville Mall uniquely stands out amongst CF’s shopping centre portfolio as one of the most culturally diverse malls and offers an exceptional merchandising mix to match. The mall, which sees 12 million annual visits, is home to top retailers including Saks off 5th, Hudson’s Bay, Aritzia, Swarovski, and popular retailers, Walmart and Winners/HomeSense. Recently, CF Markville Mall completed significant redevelopment positioning itself to optimally cater to its affluent customer base, driving continued growth in sales productivity.

CF Fairview Mall is a local favourite in its Toronto community, offering a convenient location within an affluent community and a retail mix including Hudson’s Bay, Sephora, Aritizia, and more. Receiving an impressive 14 million visits annually, the mall ranks among the top 20 shopping centres in Canada for sales productivity and continues to increase market share over the competition through continual investment in evolution.

To learn more about advertising opportunities at CF Markville Mall and CF Fairview and other landmark venues across Canada, please contact:

E: communications@brandedcities.com
P: 416 408 0800

Source: Retail Council of Canada: Canadian Shopping Centre Study 2017, Cadillac Fairview: Markville Mall Profile, Cadillac Fairview: Fairview Mall Profile