Branded Cities and Cadillac Fairview (CF) roll out new digital directories in top regional shopping destinations CF Market Mall in Calgary, Alberta and CF Polo Park in Winnipeg, Manitoba.

CF Market Mall, located in one of Canada’s economic powerhouses, the City of Calgary, will feature ten 55” digital directories. CF Polo Park, Manitoba’s capital city, will boast a total of eleven 55” digital directories. The new mall media offers advertisers extensive coverage with ten-second ad spots throughout the two-minute loop. In addition, the digital directories offer impactful and engaging ways to interact with shoppers through digital capabilities including social media live feeds, real-time conditional triggers, and tailored content for targeted audiences.

As one of the top 15 shopping centres in Canada and north Calgary’s premier shopping destination, CF Market Mall has plenty to offer shoppers. The mall is an all-in-one, convenient, family-friendly shopping centre with an appealing mix of retailers, a supervised children’s play area, medical and dental services, and a supermarket. The shopping centre houses some best-in-class retailers including Hudson’s Bay, Apple, Sephora, Aritzia, lululemon, and J.Crew, creating a distinctly trendy retail atmosphere that attracts 9 million visits a year.

CF Polo Park is uniquely positioned as the only major shopping destination between key Canadian markets – Toronto and Calgary. As a result, the mall offers an all-in-one, convenient shopping centre with an appealing mix of retailers and dining and entertainment options, annually drawing in 11 million visits from across the Province of Manitoba. CF Polo Park boasts over 190 top national and international brand retailers, including Hudson’s Bay, Apple Store, Michael Kors, Harry Rosen, Coach, and more.

The new digital directories at CF Polo Park and CF Market Mall follow five previous digital media installations at CF properties in 2018, including CF Pacific Centre, CF Carrefour Laval, CF Toronto Eaton Centre, CF Rideau Centre, and CF Chinook Centre. The new mall media are a full coverage, high impact opportunity for advertisers to connect with receptive shoppers and influence behaviour moments before point of purchase.

To learn more about advertising opportunities at CF Market Mall, CF Polo Park, and other landmark venues across Canada, please contact:

P: 416 408 0800



Source: Retail Council of Canada: Canadian Shopping Centre Study 2017, Cadillac Fairview: Polo Park Profile, Cadillac Fairview: Market Mall Profile